For the longest time, brands in Pakistan have been getting away by doing the bare minimum in terms of fashion. The same designs and same architecture going on for decades.
It all started to change when fashion became global. The consumer, majorly the youth, wanted to feel good about what they were wearing, they wanted to use fashion as a way to express themselves and while a few outlets rose to the occasion, there has always been a choice. Fashion or quality.
We realized that the crux of fashion is quality. Our customers needed an option that was fashionable, but one they could also trust with their eyes closed, in terms of the quality of the garments. So, we’re looking to do what no one else has done. Add actual value to our customers’ life by providing them garments that makes clothing a pleasant, worthwhile experience while ensuring that they stay trendy & fashionable.